Hints and Tips for Creating Good Ads

Here are some hints and tips you may find useful when creating your ads.

  • Integrating offline and online channels can boost brand awareness and increase purchase intent
  • Creativity is king – clever and original designs are most effective
  • Larger ads can yield better click through rates, higher impact and greater recall (IAB’s Eye Tracking Research 04)
  • Invest time in the message – be clear and concise
  • Keep ads to a maximum of 6 rotations
  • Include your company’s web address in the advertising creative
  • Execute multiple creatives and analyse which works best for your campaign
  • Campaign weighting is important - we recommend a weighting which will allow a minimum frequency of 3 times per unique reader
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